Quick ways to increase your Alexa Rank

Alexa ranking has always been the webmaster's cup of tea, as it was widely used by the web savvys only. In recent times a normal web browser is also aware of the alexa ranking and started checking that for every site they visit. What exactly is the alexa ranking?? Is it that important to be maintained by a website?? are some good questions.

Keeping aside the facts and factors regarding the Alexa ranking, lets look at few methods which are useful to rank better in Alexa.

• Install the Alexa toolbar or Firefox’s SearchStatus extension and set your blog as your homepage. This is the most basic step.
  
  
• Put up an Alexa rank widget on your website. I did this a few days ago and receive a fair amount of clicks every day. According to some, each click counts as a visit even if the toolbar is not used by the visitor.
  
  
• Encourage others to use the Alexa toolbar.
  
  
• Work in an Office or own a company? Get the Alexa toolbar or SS Firefox extension installed on all computers and set your website as the homepage for all browsers. Perhaps it will be useful to note that this may work only when dynamic or different IPs are used.
  
  
• Get friends to review and rate your Alexa website profile.
  
  
• Write or Blog about Alexa. Webmaster and bloggers love to hear about ways to increase their Alexa rank.
  
  
• Use PayperClick Campaigns. Buying advertisements on search engines such as Google or Exact Seek will help bring in Traffic.

Above are few of them ........ keep checking the blog for more ways, which will improve the alexa ranking of your website.

SEO projects in India

Western countries outsource their SEO projects to India and we all know the reason!
Indian SEO companies get those projects and ofcource they want to make money too.. so, many SEO companies in India give away those projects to independent SEO specialists, the so called Free lancers for a very cheap price than having in house SEO professionals. This is the scene in India.

SEO is a BOOMING industry and we all know that. Many recruiters dont know much about the DOs and Donts of SEO, so people (who call themselves SEO Professionals) find it quite easy to bullshit some crap and make their ways to get in as "SEO Specialists".

SEO ofcourse is a very promising field. And if you have a marketing degree then its definitely a plus! One has to do a lot of research, participate in SEO discussions and keep oneself updated about the current trends to be in the game.

BIG BUCKS IN SEO!!


CHEERS to the people who wear WHITE HATS!!

Tomorrow's SEO Industry

Today, SEO is swiftly approaching saturation point. More and more webmasters realise the necessity of learning SEO basics, and as they do so, SEO professionals are facing difficulties finding new clients.

Today, SEO is swiftly approaching saturation point. More and more webmasters realise the necessity of learning SEO basics, and as they do so, SEO professionals are facing difficulties finding new clients. With all the niche sites optimised, it will be harder to compete for good key phrases. Link building opportunities will be easily found and utilised by everyone, keyword density will reach its optimum value, meaning that the SERPs will consist of equally good and equally relevant sites - at least from the traditional SEO point of view.

Spammy techniques, still popular and sometimes even effective, will exhaust themselves even quicker. There are, really, not so many different methods of deceiving the search engines and increasing a site's relevancy artificially; today they just differ in details. Perhaps it explains why we don't see spammy sites in the SERPs as often as we used to - our smart spiders catch them quite soon and throw this low-rate stuff away to keep the web cleaner. As soon as spiders become smart enough to recognise spam on the fly, the particular class of "SEO specialists" propagating such rubbish will find themselves out of their jobs. It is not really hard to tell an ugly doorway from the real thing.
So who will survive? What is the way to tomorrow in SEO science?

First of all, we should monitor and analyse the latest tendencies, then extrapolate them and make good guesses on how things may look in the future. Finally, we put them to test using logic and common sense.

This will show us the true answers and help us compete when the time comes to offering ground-breaking SEO services that exploit the new qualities of search engines.

And common sense tells us that the core purpose of the search engines will never change. They are supposed to deliver the best results they can. If they are not always so good at it today, it is often explained by their restricted resources; but that will change over time.

The search engines of the future will be capable of reading JavaScript, CSS, Flash and other things that are invisible to them now. It is technically possible already, but requires more complicated algorithms and more bandwidth, so they are not so eager to implement it just yet. They prefer to sacrifice additional capabilities in favour of spiders' speed and the freshness of their indices. But as the technical factors improve, SEs will improve and create new sensations every day, all the more so since they always have to compete with each other.

Thus, JavaScript links will count. CSS spam will be easily detected and banned. Flash sites will become a new niche for SEO specialists - at the moment they require an HTML version to subject to search engine optimisation.

But these changes are not the most important ones. Link popularity analysis algorithms are sure to become more sophisticated - and capable of analysing the "likeliness" of one or another link pattern given the information on a site's age, size and content. That will mean death to link schemes, link farms, pyramids, automated submissions, and numerous links with the same anchor text - and, perhaps, shake the basis of the today's reciprocal linking strategies. Relevancy will mean more, and in cases of complementary businesses linking their sites to each other, search engines will become capable of seeing if they are really complementary, not just pretending to be so.

Also, sites written in different languages but relevant in theme will be translated on the fly and count as relevant - which perfectly fits the worldwide tendency of forming international businesses. That makes international SEO companies more likely to survive.

And, most important, search engines will become capable of analysing context. Google is already playing with stemming and buying semantic packages; synonym analysis and related words (i.e. affordable services - low prices - tight budget - financial flexibility - and, perhaps, even small business package in the same row) won't take long to come.

That will bring revolution to the whole SEO copywriting industry. Today the SEO copywriter's skills are determined by his/her ability to include targeted keywords in the SEO copy without breaking its readability; in most cases it is bound to reduce the quality of the text, unless you hire a very capable writer. Tomorrow, exact keyword matches will be less important. That will make the copywriters' work easier in some ways - and harder in others. It could be hard to part with the habits acquired over time and develop totally new approaches and methods.

But the Net will benefit from it.

Those who want to make their SEO copy flexible and artistic might lose points today, but will win tomorrow. And that will be the end for doorways - completely and irreversibly.
Be prepared to accept new SEO

This is the only advice that seems reasonable. My forecast may not be precise, but today's tendencies have already confirmed that this course of events is the likely one.

So, when optimising your site today, think of its contextual relevancy. Of course, include your targeted keywords - but also make sure the overall subject of the site reinforces the point. Do not be afraid of synonyms and related words: they will make your copy more natural and attractive today, and are very likely to make it more relevant tomorrow.

When building links today, vary your titles and descriptions from directory to directory and from link partner to link partner. Throw away all the automated submitters; do it manually. It is hard and time-consuming, but it is also a reliable and strong method of protecting your site from future algorithm whims. It means quality; and I strongly believe that quality will never betray you.

And never stop learning. Visit forums, read fresh articles, exchange opinions with other SEO professionals. Never assume you know everything.

The Future of the SEM/SEO Industry

My mom asked why I didn't just call "my cousin the attorney." I explained to my mom that while my cousin is an attorney, she was a medical malpractice attorney and probably knew very little about real estate transactions. The whole thing got me thinking about Search Engine Marketing (SEM) and where the future of the industry is going. There are a lot of high-dollar professions where you'd be hard pressed to find a generalist, and when you do they probably can't help you too much with your particular problem - especially if it is specialized and or complicated.

You might have a family doctor who can give you annual checkups and help to keep you healthy, but if you run into any serious issues he's going to send you to a cardiologist, or a podiatrist, or dermatologist, or any number of medical specialists.The same thing with the accountant who does your books and payroll--they can help you with running your business and filing your taxes, but if things get too complicated they're sending you to a tax accountant, or a managerial accountant, or an accountant who specializes in doing audits for Sarbanes Oxley, etc. The point is you can look back at most of the professional services (e.g. consulting, engineering, etc.) and find loads of specialists - but very few generalists.

If you want to go to a one-stop shop for all your current and future needs, you're probably better off with a firm that has at least a handful of different specialists or maybe a few dozen specialists and a large support staff.

As the SEM industry matures, what does that mean for the people that practice it? While a vast number of SEOs might claim to be a one-stop shop for all your SEO/SEM needs, we can already see that there are SEOs that specialize in link-building/buying, keyword-analysis, consulting and training, link-baiting, content, country-specific, language-specific, PPC, strictly organic, black-hat, etc. Will the industry be further specialized? After looking at the offerings from SMX, it looks like this might be the case. SMX takes one area of search (Local, Mobile, Social, etc.) and builds an entire expo around it. If there is that much information to absorb and master around each of those niches that you can build an expo around it, does it make sense to be proficient in more than one or two? In the future, it is very likely that Search Engine Specialists will start to define themselves and their client based on an even narrower sense. In the future will we have SEOs who ONLY specialize in local search, or SEOs who ONLY handle a certain kind of client (e-commerce or gambling or real estate)?
If this is the future, one thing is clear for the solo SEO/SEM practioner: relationships and networking with other SEOs/SEMs will be even more important in the future than it is today.

Otherwise, who are you going to refer to your clients when their website drops a bit in the rankings and you can't fix the problem?

One Basic Problem with Algorithmic Search

A short while back, we had the opportunity to interview Google’s Shashi Seth. This interview started with a fascinating look at basic flaws in algorithmic search. In fact, it is these limitations that has led Google to implement the Google Co-Op program.Basically, this boils down to two major issues:

1. Most user queries to not fully explain their context
2. Even if the user queries do explain their context, most web pages do not present data indicating what context they intend to address

Since many of you are probably going “Huh?”, let me explain with an example. If a user searches on “diabetes”, the search engine has a few possibilities to deal with:

1. You are looking for treatment information
2. You are a doctor looking for research information
3. You are a drug designer at a pharmaceutical company looking for drug trial data
4. You are a medical authority looking for related regulations

What makes the problem worse is that even if you type in a more specific query, such as “diabetes information for patients”, it’s hard for the search engines have a hard time using this context data to find the best authoritative resource.

One of the major ways that search engines deal with this is by deliberately offering up a diverse set of results (if we don’t know if you are a doctor or a patient, let’s make sure both types of results are available high on the first page …). It’s a workable solution for now, but Google is looking to improve on this.

There first effort was launched in May of 2006. Google invested heavily in their Topics and Subscribed Links programs. A simple search shows how Google Topics actively tries to address the concerns with search expressed above:

The links between the sponsored links and the first search results are Google Topics in action. You can see how the Topics provided includes specific contexts that will, in theory, make searching easier for the user. However, the program was not a success, because it relied on human editors to guide the output of the context filters, and the motivation for the human editors was unclear.

Thus was born the Custom Search Engine program. This program is still designed to solve the same problem. Google is looking for people that will design vertically oriented search engines for specific contexts.

The big difference is the AdSense revenue sharing. You can get paid for your work. While it remains unclear how much you will own, we now have a much more promising value proposition for tweaking search results for different contexts.

You can, of course, ask the question as to whether or not the concept works. So let’s look at an example, by comparing the results of a search engine designed to provide medical information to patients, and a search engine designed to provide medical information for doctors.:

You can see how different the results are. The one on the left presents data targeted at patients, and the one on the right presents data targeted at doctors. This is the power of human editing, addressing the basic contextual problem of search. If you like, try the patient and doctor Custom Search Engines yourself to see how they work. We don’t claim that they offer perfect results (yet), but they do illustrate the concept.

Setting up google adwords campaign PPC Very Hot!

Are you looking for a great market for your products and business through online, go for google adwords you can find the solution.

This article teaches you to set up google adwords campaign in few minutes and start earning money

Google AdWords are PPC(pay per click) ads displayed on the top or right side of google search results.Ads are provided with high traffic keywords(product) with a good description to attract people to click and buy products or visit your site.

Some of the steps to be followed for setting up adwords

First select a keyword and write a description for the ads to attract the visitors, keyword popularity can be know through "Gogole adwords suggestion tool" https://adwords.google.com/select/main?cmd=KeywordSandbox

Create a google account and login to https://adwords.google.com you can find two option Starter Edition and Standard Edition. Go for Standard one.Now you can setup with selected keywords and description prepared related to products which should attract peoples.Google does not have a straight forward bid charges.Minimum is $30 per month

Allot a minimum bid for a day, test it and find out the clicks for your ads. Gradually increase the bids.Note for each click your bid is going to decrease. This can be tracked by google tracking tool.

When you are new go for only minimum Bid charges, learn and get experience in this game and then fight with competitors with maximum bid and make your business successful.

Top Tips For Great Seo Expert

(1)Add Title related to targeted keywords, place only important keywords, do not exceed more than 25 characters.

(2)Add meta description related to Title tag. Repeat keywords used in title two times in meta description.Meta description should be unique for each pages with targeted keywords. Do not stuff keywords into meta description. Do note exceed 255 characters.
Note: Meta description and web page content should be a good one, if not it be placed in supplement results in "Google"

(3)Add meta keywords related to targeted keywords,now only meta search engine focus in this meta keywords.

(4)Add robots tag to tell search engine spider like googlebot and msnbot to index page and follow.

(5)Add re-visit tag to tell search engine to visit our site in number of days like "7 days" etc.

(6)Add Keywords towards H1 tag.

(7)Add Bread crumbs to increase web site navigation structure
(8)Add static Header and footer navigation links, Links should be text not as images.

(9)Config 404 for broken links in-order to avoid customers and clients moving away from our site.It can be done using IIS for asp server or .htaccess for PHP server.

(10)Analyze your targeted keywords using overture keyword selector tool or google suggest.

(11)Compare between two selected keywords using google fight tool.

(12)Focus strong keywords and weak keywords for the website, weak keywords will be supportive for strong keywords and for clients initial business.

(13)Add optimized content towards home page and inner page, give more importance to home or index page to make search engine index fast and efficient.

(14)Do one way and two way link exchange with worthy and quality sites to make your website more popular, its like tuning the site for web site popularity.

(15)Add links to directories more relevant to your web site, it will bring business through referrals and popularity.

(16)Add sitemap to web site.

(17)Create google site map to your web site and upload to your server and submit to google web master to tell search engine about the web pages in your site. This can be mostly useful for shopping or online product sale site.

(18)Add your web site to Dmoz and yahoo Dir, this will bring more hits to your web site. dmoz database shared by many search engines and directories including Great Google.

(19)Create feed xml, html xml and ror xml for xml search engines and directories.

(20)Monitor your hits and traffic by using free google analytics.

"It's time to stop with the complaints about Google's PageRank."

Most search engine optimizers and marketers have been moaning about the same thing for a while now. What exactly have these search engine enthusiasts been complaining about? PageRank, of course.

It's time to stop with the complaints about Google's PageRank. The truth is an obvious one, and it's a shame that it has yet to be accepted. Search engine enthusiasts need to quick stating that PageRank is a load of crap, because it's simply not true.

The truth is that PageRank is useful. PageRank does matter when it comes to SEO and SEM. PageRank motivates webmasters and marketers. And most of all: PageRank creates a level - whether real/accurate or not - that marketers can work with.

One of the biggest misconceptions about Google's PageRank is that it was designed to somehow lead the industry. It was never meant to be anything more than a tool for webmasters and marketers, as well as Google, to use.

That's why, when a SEO or SEM says that PageRank is pointless, they are partially right, but they are mostly wrong. Google created PageRank to help webmasters have a way to measure their work.

There currently is no other tool to measure a website's "authority" with a search engine like Google's PageRank - on any search engine in the world. That alone makes it important to marketers.

You have to stop believing that PageRank is some mystical technology designed to alter search engine results. It's not.

Once you realize that PageRank is simply a tool for visualizing a website's place with Google, it's existence becomes that much more important. And when you realize that you can actually use PageRank to monitor what Google thinks of your marketing strategies, it becomes extremely useful.

Even though it is useful, if you are not using it in the proper way you are wasting your time. You shouldn't focus on PageRank with all of your marketing efforts. The recent PageRank flux should be a big sign to those who do devote all of their efforts to the little green bar.

But remember that PageRank is a great tool, for new marketers and veteran alike. It's currently the only way to visually see where your website stands with the major leading search engine. And it's not useless, or baloney, or stupid, or whatever else you have read it being called.

PageRank is useful. It is helpful. And it is here to stay.

(SEO) Past, present and future

I, for one, am not afraid to roll up my sleeves and do the hard work for the just rewards. But not everybody is as capable. Many in the SEO industry are standing there naked, and it isn't a pretty picture. But it is time to expose the difficulties associated with SEO.

The moral of the story is that if the SEO practitioner isn't well ranked themselves for major industry keywords (Search Engine Optimization, search engine ranking,...), then they probably can't get you into the top results no matter how much you spend or time you allow. But those that are well ranked will probably do well for any customer given time and resources. Be patient, plan on the expense, and choose well.

Search Engine Optimization (SEO) is becoming much more difficult.

And it will get much, much worse. Six years ago you could easily count the firms doing SEO work. The number of sites competing for each search term were fewer, and the state of the art spamming tricks centered on white-on-white text and multiple title tags.

Getting a top ranking out of the 50,000 results returned was relatively easy to accomplish because those 50k results were most often poorly optimised. Getting into the top 10 meant being in the top 0.02% of the 50k results, which is certainly not trivial, but easily accomplished when facing naive competition.

A little effort went a long way, and site owners could even do it themselves. Now the tip of the iceberg is larger. Time has caused two things to happen: the SEO competition is trickier than 6 years ago, and the population of web sites is larger. There are now around 250,000 results for most 2-word searches, and the new sites are often tuned by SEO practitioners. Instead of needing to be in the top 0.02%, you now need to be in the top 0.005% of a more competitive group of pages.

Such rankings are still possible, but beyond the ability of most site owners. Now we see that the rules regarding spam have tightened, and find many of the top ranked sites are violators. As spamming sites are being removed we find that a disproportionate number of the top pages are going away. These "taking the easy way" pages have been in vogue for so long that many newer SEO firms know nothing else and are deciding to "get out of the SEO business" before they go broke.

Top rankings are again becoming the realm of those editing web sites instead of creating external pages. Site owners, should they care to take the time to learn a new profession, can still tune their sites, but it is difficult. After all, you still need to be in the top 0.008% of all sites to be top 10 after the spammers are gone.

But now we see that it is truly the tip of an iceberg. What we have never before seen is a massive amount of hidden content that previously resided behind the barriers inherent to dynamic content web sites. It has been estimated that the web is actually 500 times larger than the number of pages spidered to date.

The search engines will need to adjust their algorithms a few times to compensate for the increase in indexed content, but they will love the fresh topic-specific and relevant pages. For SEO practitioners, it means that rapid growth in the number of indexed pages is imminent (we knew it was coming anyhow). As a result, getting a top 10 ranking will soon mean getting a site ranked in the top 0.0002% of the results.

Obviously this is not work for lesser SEO practitioners, and certainly beyond the capabilities of most site owners. In fact, I suspect that most SEO firms will be unable to satisfy their clients ranking requests (close, but no top 10) and there will be significant client dissatisfaction with SEO results in general within six months.

We are already finding that many companies have tried three or more SEO practitioners without success, and it will only get worse. For web design firms, they will find that the rush to the web will come to a crawl. Many web designers will be hard pressed to find new business as prospective clients find search engine ranking beyond their financial reach.

Now the numbers game starts. Suppose there are 200k results today to a 2-word query, and suppose there are only 50 times as many pages for each query once dynamic sites are added to the engines.

This means that only the top SEO practitioners can ever attain a top 10 result for a meaningful keyword. The rest will just fade away. Pages that rank well today in many engines will find that their aggregated ranking will erode and sites will have to settle for ranking in only the three or four engines at a time. If a client wants other engines to rank their site, then they must tune additional pages, thus they will have to expand their content and Search Engine Optimization base to include many more pages within their site. (Remember - doorways and cloaking are considered spam, so editing honest pages will be necessary).

Optimising more pages is certainly the way to go, but it doubles or triples the work involved by the SEO practitioner. As a result, SEO practitioners have a much more difficult battle, they require much more sophisticated and integrated tools, projects require more time, they must optimise more pages, and thus they must inherently charge much more than today. If this is done top rankings are still very possible, but this becomes the realm of only the exceptionally competent SEO practitioner.

And any SEO firm that offers guarantees has got to be kidding!

As such, expect a significant growth in the number of indexed pages and expect a fallout of those SEO practitioners taking the easy way to ranking by using spamming techniques that are no longer viable. You can also expect longer Search Engine Optimization schedules, expect fewer top rankings per optimised page (necessitating larger projects), and expect an increase in pricing of at least triple that paid today.

What this does to the entire web industry is to scare off those without the funds to participate in a competent SEO effort. What was once thought of as free now has a high cost-of-entry. And this will kill the web as a golden goose. It will cost much more to make money on the web, just like in a "real business". The rewards are getting larger, but so is the cost. And as with the Emperors New Clothes, many SEO practitioners have been reluctant to discuss this transformation for fear of getting hurt (scaring off customers).

I, for one, am not afraid to roll up my sleeves and do the hard work for the just rewards. But not everybody is as capable. Many in the SEO industry are standing there naked, and it isn't a pretty picture. But it is time to expose the difficulties associated with SEO.

The moral of the story is that if the SEO practitioner isn't well ranked themselves for major industry keywords (Search Engine Optimization, search engine ranking,...), then they probably can't get you into the top results no matter how much you spend or time you allow. But those that are well ranked will probably do well for any customer given time and resources. Be patient, plan on the expense, and choose well.